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Lauren Waugh

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Amazon Fresh Brand

Amazon Fresh

Project: Refresh Amazon Fresh branding

Process: In 2016, the Amazon Fresh business migrated from a standalone website onto the Amazon.com website. In preparation for the migration, I led a creative team tasked with refreshing the brand's overall look and feel to be cleaner and more cohesive. This refresh included a new Amazon Fresh logotype, custom photography, updated packaging, new brand collateral, and an updated digital merchandising style guide.  

Role: Creative direction

Team:
Brand Designer: Hannah Van Woert
Photo Art Directors: Zoe Lammer & Elizabeth Mitchell
Visual Designer: Nicole Reiland

logo_alone_left.jpg
gateway_hero.jpg
totesdoorstep.jpg
selectionpostcard.jpg

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