Amazon Treasure Truck

Project: Style guide for Treasure Truck’s holiday offers and experience

Process: In 2018, I led Treasure Truck holiday concept development by holding collaborative brainstorms with the Creative, Marketing, and Business teams, strategizing and documenting a plan, and defining a set of holiday creative deliverables. Based on that vision, I worked with a Designer and a Copywriter to create the holiday style guide, which the team used to create house ad campaigns, offer creative, swag, and the at-truck experience. Additionally, we developed a social campaign using stylized image templates, product poetry, and digital swag, which ran on Treasure Truck social channels throughout the holiday season.

Role: Art direction

Team:
Visual & Motion Designer: Jonathan Tipton-King
Copywriter: Danica Rog