Project: Redesign of Anthropologie.com, launched in October 2012
Process: We started with loose sketching as an initial brainstorming tool. We also mapped out the flow of the user experience on the current site. This helped us to locate entry points for improvement within the shopping path.
Roles: Planning, Sketching, Mapping user path
Executive Creative Director: Trevor Lunn
Interactive Art Director: Jeff Ma
Developers: Rayana Park and Matt Lavinia
(collaboration with Jeff Ma)